I am not sure that he failed. Price went 8-4 in his first year. That was in the WAC. The next year he was 8/4 but that was in C-USA. Remember that C-USA was the AAC teams he did it against. We were beating UH and SMU teams and played Colorado in a bowl game.
The next year he went 5/7. But you have to remember the level of competition was the AAC. In his last season his Out of Conference teams played included OU, Ole Miss, and Wisconsin. We lost to OU24-7, Ole Miss28-10, and Wisconsin 37-26. What do you think the scores on those games would be today? In his nine seasons he won 42% of his games and after him the competition level went down for Kugler and Dimel. Then, because he wasn't winning enough, he was fired. Kugler won 29% of his games against much weaker competition and Dimel is at 27% for his five seasons. Price played the top teams in an old C-USA when it was basically the AAC and was competitive. I think people have a tendency to forget the level of competition. Ask yourself what Kugler and Dimel's records would be if they were playing an ECU, USF, SMU, Houston and Cincy C-USA instead of ODU, Charlotte, FIU, FAU, and Middle Tenn. So, it is hard to tell, but I would say that the level of competition went down, steadily and so did the wins. He was winning 40+% of his games against tougher competition, while Kugler and Dimel won 28% of their games against much less stiff competition.
All of that, and I didn't even get into the talent of the players attracted to the program. Price had McDonalds All-Americans coming to play in El Paso. Now, if we find a player that can catch a football he leaves. But that has a lot to do with the offense Price was running. It was based on skill players, and it wasn't built on a strong foundation. It is an offense for those who can't build a powerhouse solid team. Eventually, building a solid foundation is better, but only if you can do it. Maybe Dimel's 10 year plan will work or maybe it will be working at it still when the train pulls out of the station without UTEP on board. The world isn't waiting for us to get it built. We have filtered ourselves to the very bottom of conference barrels.