2,000x$100=$200,000
4,000x$50=$200,000
8,000x$25=$200,000
12,000x$20=$240,000
10,00x$20=$200,000+1,000 free set aside for students that they can use or have in hand to sell+1000 set aside for student to claim up until 24 hours before a game or they become available to UTEP ticket sales to be added to a future needs fund.
Of course there are other ways to price the seats, but the math of butts in seats is also the math of multiplication as it multiplies the money spent on all of the ancillary things like concessions, local restaurants and bars and such. The games should be the place to be! The ticket prices will set themselves higher! Make it The Fricken' Rockin' Don! You know, where players want to play and coaches want to coach.
Someone threw out Tim Hardaway's name the other day. IF you paid Tim Hardaway $2 million a year to come let the world know that UTEP is serious as a heart attack about UTEP basketball you could pack the house for Timmy! You add $10 to the price of a ticket. Let's go with the $20 ticket and make it $20+$10 for Timmy=$30. Each home game adds $120,000 per 12,000 fans and his name brings in players, news, action, life to the school and the entire community.
I don't say that my simple numbers are the answer. I do say that you can price a used YUGO at $10,000 and you can cut the price in half to $5,000 but it is still a used YUGO. Or you can buy the Corvette for $50,000. The YUGO will be breaking down at the worst times, and costing you money to repair it regularly. And it makes you look STUPID! Or you can win races, carry beauty queens in parades and look like and be a WINNER! lol